This article was originally published in the Brand Finance Thailand 100 2025 report
Ngern Tidlor, one of Thailand’s most trusted providers of vehicle title loans and insurance brokerage, has built its reputation on making financial services fair, transparent, and accessible. With a network of over 1,800 branches and a growing digital presence, the company continues to empower individuals and small businesses across the country.
In this spotlight interview, Piyasak Ukritnukun, Managing Director of Ngern Tidlor, shares how the company is driving financial inclusion in Thailand by blending innovation, transparency, and purpose-driven action to empower underserved communities and shape the future of inclusive finance.
Interview with Piyasak Ukritnukun
Managing Director
Ngern TidLor Public Company Limited
What is Ngern Tidlor’s core mission, and how does it drive the company’s approach to financial inclusion in Thailand?
At Ngern Tidlor, we believe that access to fair, transparent, and responsible financial services is not a privilege, it’s a right. That simple idea has guided our journey to become one of Thailand’s most trusted providers of vehicle title loans and insurance brokerage.
Our mission is clear: to empower people and enrich lives. From the outset, we’ve focused on addressing the needs of individuals often excluded from traditional finance - small business owners, informal workers, and underserved communities. More than just offering loans, we strive to build financial resilience. That means creating products with reasonable terms, transparent pricing, and clear communication. As of 2024, we have helped over 133,509 people begin building a credit history for the first time.
We are not driven by profit alone. At our core, we remain committed to financial inclusion. From bustling cities to remote villages, we provide access to funding and protection, always guided by integrity.
How does Ngern Tidlor differentiate itself in the financial services sector, and what unique value does it offer customers?
What sets Ngern Tidlor apart is how we blend scale, technology, and human understanding. With a network of over 1,800 branches across Thailand and mobile platforms that empower customers, we meet them wherever they are, both physically and digitally.
Our Tidlor Card, a first-of-its-kind revolving credit line, lets customers access funds flexibly, without reapplying. Combined with the Ngern Tidlor app, used by over one million people, customers can manage loans, make payments, and get support anytime, anywhere.
This seamless experience is powered by an agile, cloud-based system, omni-channel service delivery, and data-driven risk management that helps us lend responsibly, even to those with limited financial history. But none of this would be possible without our people. Over 8,500 of Ngern Tidlor employees (NTLers) are deeply committed to our purpose. They embody our values daily, acting as trusted financial guides rather than just salespeople. Our culture of purpose-driven action is what turns ambition into impact. At the heart of it all lies a clear intention: to make financial services more accessible, fair, and transparent. This clarity of purpose continues to guide every decision we make.
In what ways does Ngern Tidlor integrate sustainability into its business model and operations?
We believe true success means shared success. That’s why sustainability is embedded into everything we do –from how we service our customers, to how we treat our teams, to how we support society.
We align our sustainability strategy with the United Nations Sustainable Development Goals (SDGs), with a particular focus on the social and economic dimensions. In our lending operations, we emphasise fairness and transparency. We assess our customers’ ability to repay and design financial products that foster financial resilience, rather than contribute to cycles of over-indebtedness or financial hardship. Our insurance business, meanwhile, expands access to protection for individuals who have traditionally been unable to afford or understand coverage, supporting our mission to reduce financial vulnerability. Beyond our core services, we also invest in communities. Our financial education initiatives reach hundreds of people annually, empowering them to make more informed financial decisions We believe financial literacy is fundamental to reducing inequality and fostering inclusive, sustainable economic growth. Internally, we champion governance excellence, drive digital transformation, and foster environmental awareness. We’ve implemented paperless processes and energy-efficient operations, all while nurturing a culture of respect and accountability. We aim to grow with responsibility, with our values as our compass.
How is Ngern Tidlor preparing for future challenges and opportunities in the evolving financial landscape?
The financial world is changing fast, with technology, regulation, and customer behavior evolving in real-time. At Ngern Tidlor, we’re not just adapting, we’re preparing to lead.
That’s why we restructured into a holding company model in 2024, giving us the flexibility to explore new businesses, like our Insurtech venture, and to accelerate innovation in focused units. We’re expanding our mobile platform, introducing AI-powered tools, and exploring embedded finance solutions that integrate credit and protection into people’s everyday lives.
Even as we innovate, we never lose sight of whom we serve. Our customers may be low-income, rural, or underserved, but they’re also resilient, ambitious, and deserving of financial dignity. Our role is to support them with speed, clarity, and compassion. Technology may power our solutions, but empathy drives our purpose.
Our future remains bright because our foundation is strong. Guided by purpose, powered by our capabilities, and built on trust, we stay grounded by closely understanding the economic, regulatory, and social dynamics that shape both our customers’ realities and our path forward. Ngern Tidlor is poised for the next chapter–one where inclusive finance is no longer the exception, but the standard.
